A guide for estheticians to maximize learning, connection, and inspiration

The International Congress of Esthetics & Spa (ICES) Skincare Shows are more than trade events, they’re immersive weekends designed to spark growth, creativity, and transformation for every esthetic professional. Whether you’re attending for the first time or returning as part of your annual ritual, a little preparation can help you make the most of your ICES experience. Below, we’ve curated travel tips, planning strategies, networking advice, and self-care reminders to help you navigate the show like a pro.

1. Define Your Intention Before You Arrive

Before stepping onto the show floor, take a few minutes to reflect:

  • What do you want to learn this year? (Think: advanced modalities like microneedling with exosomes, salmon PDRN, peptide and stem cell therapies, or holistic esthetics.) 
  • Which products or technologies do you want to test and compare? 
  • What areas of your business or treatment menu are you ready to elevate? 

Defining your goals helps you stay intentional so every booth visit and class directly supports your growth as an esthetician.

2. Map Out Your Must-See Booths and Education

The ICES show floor is a skincare wonderland featuring hundreds of professional brands—so having a plan is essential. Review the show map and education schedule ahead of time. Highlight your must-see brands and note the times of keynote classes and demonstrations you don’t want to miss.

Pro tip:

  • Schedule product demos from brands you already use early in the day (when it’s quieter). 
  • Leave time to discover new exhibitors you haven’t heard of yet. Many of the industry’s biggest innovations debut here first! 

 

3. Master the Art of Networking

Trade shows are powerful networking spaces. Whether you’re connecting with fellow estheticians, brand educators, or potential mentors, remember that genuine conversations lead to long-term opportunities.

Try this:

  • Introduce yourself with what you specialize in and what excites you about esthetics. 
  • Exchange Instagram handles or scan badges to stay in touch. 
  • Attend mixers or after-show events—some of the best connections happen off the floor. 

Networking at the ICES Skincare Show can lead to collaborations, mentorship, or even future speaking opportunities.

 

4. Take Notes Like a Pro

Between live demos, business workshops, and science-driven classes, the information flow can be overwhelming. Bring a notebook (or use your phone’s notes app) and categorize your takeaways:

  • Techniques (facial massage, buccal, lymphatic, etc.) 
  • Products/brands to test later 
  • Quotes or ideas that inspire content creation or new services 

You’ll thank yourself when you’re back in your treatment room implementing what you’ve learned.

 

5. Stay Grounded with Self-Care

As estheticians, we know that energy matters. A full day on the floor can be stimulating—so pace yourself.

  • Wear comfortable shoes and bring a refillable water bottle. 
  • Pack light snacks and your favorite calming essentials (think: facial mist, essential oil, grounding breathwork). 
  • Schedule a quiet moment to recharge between sessions. 

Remember: you can’t pour from an empty cup. Practicing self-care during the show helps you absorb more, connect better, and return home inspired instead of exhausted.

 

6. After the Show: Integrate and Implement

Once you’re home, review your notes and highlight your top three takeaways.
 Ask yourself:

  • Which products or techniques do I want to test first? 
  • What business tips can I apply this month? 
  • Which connections do I want to follow up with? 

Turning insight into action is what transforms the ICES experience into lasting professional growth.

7. Share your Experience on Social Media

Sharing your ICES Skincare Show experience on social media is a powerful way to connect with your clients and community. When you post about the classes you’re attending, the new products you’re discovering, or the trends inspiring you, it shows that you’re continuously investing in your education and staying at the forefront of the industry. 

Clients love to see their esthetician learning and evolving. It builds trust and excitement for what’s coming next in your treatment room. Use behind-the-scenes clips, product sneak peeks, and thoughtful captions to bring your audience along for the journey. Share what you’re learning, tag the brands you love, and let your enthusiasm shine. Your authenticity and passion will naturally translate into loyalty and bookings when you return from the show.

The ICES Skincare Show is where the future of esthetics comes alive through connection, education, and innovation. By arriving prepared, staying present, and prioritizing your well-being, you’ll not only elevate your skills but reconnect with why you fell in love with this industry in the first place.