If you’re a brow or lash artist looking for education in Florida, your next step doesn’t always have to be another certification.
Sometimes growth comes from stepping outside your studio, seeing how other professionals work, discovering new products, learning the business behind successful beauty brands, and connecting with artists who have built careers you can learn from.
That’s where ICES Ft. Lauderdale 2026 comes in.
Taking place October 17–18, 2026 at the Broward County Convention Center, the International Congress of Esthetics and Spa brings together beauty professionals for two days of education, live demonstrations, product discovery, business development, and networking. While ICES is known as a leading esthetician and skincare conference, the show also offers opportunities specifically relevant to brow artists, lash artists, and beauty professionals looking to elevate both their technical skills and their businesses.
From celebrity brow techniques and brow lamination to lash and brow products, business education, branding, client experience, and networking, here’s what brow and lash professionals should have on their radar at ICES Ft. Lauderdale 2026.
Register for ICES Ft. Lauderdale 2026 + Explore VIP Tickets
Learn Brow Lamination From a Celebrity Brow Artist
For brow artists, one of the standout educational opportunities at ICES Ft. Lauderdale is A-List Brow Lamination Mastery with Live Demo, taught by celebrity brow artist and educator René de la Garza.
René is the founder of Brow Down Studio and Brow Down Studio Pro and has built his career across celebrity services, professional beauty products, and education. His ICES masterclass will feature a complete brow lamination demonstration, step-by-step technical education, and the techniques he uses in his professional work.
But what makes this session particularly interesting is that it doesn’t stop at technique.
René will also share business strategies for building a successful brow lamination clientele, giving artists an opportunity to think about how technical mastery and business growth work together.
Because learning how to perform an incredible brow service is only one part of building a career around it. You also have to know how to position the service, create an experience clients want to return to, market your expertise, and build a recognizable professional brand.
For artists who already offer brow lamination, the class can provide a fresh perspective on technique. For those considering adding it to their menu, watching an experienced artist perform the service live can help you better understand what advanced brow work looks like before deciding where you want to continue your education.
Discover Professional Brow & Lash Products in Person
Product knowledge matters just as much in brows and lashes as it does in skincare.
The products you choose affect your technique, timing, results, client experience, and ultimately your reputation as an artist. But it can be difficult to evaluate professional products based solely on what you see online.
The ICES Ft. Lauderdale show floor gives brow and lash professionals an opportunity to experience professional brands in person.
The current exhibitor lineup includes BROW DOWN STUDIO Pro at Booth 805, Elleebana Store USA at Booth 608, and LashBomb at Booth 333. BROW DOWN STUDIO Pro is exhibiting its professional brow and lash brand, Elleebana is bringing professional lash and brow products, and LashBomb will showcase eyelash extension supplies.
This is your opportunity to do more than collect samples.
Ask questions.
Find out what makes one formulation different from another. Learn about processing times, protocols, aftercare, education, professional support, retail opportunities, and the products designed to complement the services you already offer.
When you understand your products at a deeper level, you can make better decisions behind the chair and explain those decisions more confidently to your clients.
Go Beyond Technique and Learn How to Build a Brow or Lash Business
Technical skill can make you a great artist. It doesn’t automatically create a successful business.
Brow and lash professionals still have to think about pricing, client retention, rebooking, branding, social media, consultations, client experience, and profitability.
That makes the broader business education at ICES especially relevant.
One session brow artists should pay attention to is More Than Booked: The Mindset Behind Sustainable Success, presented by award-winning brow artist and educator Genesis Quiñones. Genesis has built a fully booked beauty business around artistry, elevated client experience, and authenticity, and her ICES session looks at a side of entrepreneurship that often gets overlooked: the mindset behind growth.
She will explore self-doubt, comparison, burnout, and the shifts that can happen as you try to stand out in an oversaturated industry. The bigger message is particularly relevant to brow and lash professionals today. You don’t have to become a copy of the artist whose Instagram account is performing well. Building a sustainable career means developing your own identity, experience, and point of view.
ICES also includes broader business education around consultations, treatment planning, pricing, client retention, entrepreneurship, branding, and social media. So even if your specialty is brows or lashes, don’t feel like your schedule has to consist exclusively of brow and lash classes.
Sometimes the class that changes your business has nothing to do with technique.
Build a Brand Clients Remember
The brow and lash space has become increasingly competitive. Clients may have dozens of artists within driving distance offering similar services at similar prices.
That makes brand and client experience increasingly important.
What makes someone choose you?
It might be your technical skill, but it can also be the way your space feels, how you communicate, the experience you create, the content you share, your point of view, or the relationship clients develop with you.
That is why business and branding education can be particularly valuable for beauty professionals working in a saturated market.
ICES Ft. Lauderdale’s education extends into entrepreneurship, social media, branding, mindset, and creating memorable client experiences. The event is designed not only around technique, but around helping beauty and skincare professionals expand their knowledge and businesses.
If you’re already confident in your brow mapping, lamination, lash lifting, or extensions, consider using part of your ICES weekend to strengthen the skills that happen around the service.
Use ICES to Improve Your Product Knowledge
One of the biggest opportunities at any professional beauty trade show is product education.
Instead of buying whatever product is trending on social media, use ICES to become more intentional about what you bring into your business.
Talk directly to brow and lash companies about why their products work the way they do. Ask about professional education and protocols. Compare products you’ve been considering. Find out what they recommend for different client needs. Learn about aftercare and retail. Ask what support is available after you purchase.
ICES specifically positions product discovery as part of the Ft. Lauderdale experience, with professional brands and emerging companies available on the show floor alongside education and demonstrations.
The goal shouldn’t be to come home with the biggest shopping bag.
It should be to come home with better product knowledge.
That knowledge can make you a more confident artist and a better resource for your clients.
Look Outside the Brow and Lash Classrooms, Too
One of the best things about attending a larger esthetics conference instead of an event dedicated exclusively to your specialty is exposure to ideas outside your usual world.
A brow artist can learn from a facialist’s approach to luxury client experience. A lash artist can take something valuable from a class about consultation and client retention. A beauty professional can learn from an esthetician who has expanded into education, product development, content creation, or entrepreneurship.
You may even discover opportunities to expand your services or collaborate with other professionals.
ICES Ft. Lauderdale is designed for estheticians, spa owners, skincare professionals, beauty educators, students, and other professionals interested in the business and science of the industry. The show combines education with live demonstrations, professional products, workshops, and networking rather than limiting attendees to one specialty.
So build a schedule around your specialty, but don’t be afraid to sit in a room that has nothing to do with brows or lashes.
It may give you the idea you didn’t know you needed.
Network With Other Brow, Lash and Beauty Professionals
There is another side of attending a beauty conference that has nothing to do with what is happening on a stage.
It’s who you meet.
Many brow and lash artists work independently, which means much of your week can be spent one-on-one with clients. Social media may make the beauty industry feel highly connected, but having thousands of people on your feed isn’t the same as having an actual professional community.
At ICES, you can meet other artists, estheticians, educators, brand representatives, founders, and business owners in person.
Those relationships can lead to friendship, referrals, collaborations, education, mentorship, and opportunities you can’t necessarily predict when you first introduce yourself.
Don’t go into networking thinking you have to sell yourself.
Ask someone what they do. Tell them what you specialize in. Talk about the class you just attended. Ask which booth they loved.
Connection starts with conversation.
And this year, we’re giving attendees an entire evening to keep those conversations going.
Brow & Lash Artists, Take Your ICES Weekend VIP
After spending Saturday learning, discovering products, meeting brands, and exploring the show floor, your ICES experience doesn’t have to end when the convention doors close.
On Saturday, October 17 at 7:00 PM, VIP attendees will head to Shooters Waterfront for Esthetician Edit LIVE, an exclusive after-hours experience bringing the professional esthetics community together with influential voices from across the industry.
Learn from the best. Connect with the industry. Be part of the conversation.
Esthetician Edit LIVE is designed to go beyond another traditional class. You’ll hear the career stories, lessons, challenges, decisions, and perspectives behind professionals who have built influential careers in beauty and esthetics.
And this time, you get to ask the questions.
For a brow or lash artist, that could mean asking about building a recognizable brand, transitioning into education, developing products, growing on social media, building a loyal clientele, creating additional revenue streams, or simply figuring out what comes next after you’ve mastered your service.
The conversation is followed by cocktails and networking with fellow beauty professionals, educators, brands, and industry leaders.
Go VIP and Get the Complete ICES Experience
The VIP ticket includes two-day admission to ICES Ft. Lauderdale plus access to Esthetician Edit LIVE, including the live industry panel and audience Q&A, cocktails, networking, and $200+ in skincare products.
That means you don’t have to choose between education, product discovery, and connection.
You can spend the weekend doing all three.
During the day, strengthen your craft, discover professional products, explore business education, and meet the brands behind the industry.
Saturday night, step into a different environment where you have more time to meet people, ask questions, and think beyond your next appointment.
For an artist who wants to build more than a fully booked calendar, those conversations matter.
Get Your ICES Ft. Lauderdale + Esthetician Edit LIVE VIP Ticket
Make ICES Part of Your Growth as a Brow or Lash Artist
The next level of your career may not come from learning one more technique.
It may come from understanding your products better.
Improving the experience you create for clients.
Learning how another successful artist built their business.
Finding a professional brand you love.
Meeting an educator who inspires you.
Connecting with another artist who becomes part of your professional circle.
Or simply spending two days outside your usual routine and thinking about where you want your career to go next.
ICES Ft. Lauderdale takes place October 17–18, 2026 at the Broward County Convention Center, with education, live demonstrations, professional brands, workshops, show specials, and exhibitors across the beauty and esthetics industry.
If you’re a brow artist, lash artist, or beauty professional ready to strengthen both your craft and your career, make this the weekend you put yourself in the room.
And if you want to experience ICES beyond the show floor, go VIP and join us for Esthetician Edit LIVE Saturday night.
